Global Delivery Platform
Role
Product Designer
Company
Borzo
Years
2017-2019
Impact
Measurable lift in order completion via reduced-step order form. Token-based theming let the platform localize without forking.
Context
Borzo (formerly Dostavista) does same-day intra-city delivery across Asia + South America. I standardized the order placement flow + address inputs across markets where postal conventions, languages, and payment habits don’t agree.
What I worked on
- Redesigned the main order placement form, reducing friction steps.
- Conducted usability testing on address input fields to handle various international address formats.
- Developed the initial design system tokens to allow for rapid region-specific theming.
- Optimized the courier landing pages for higher signup conversion.
Outcome
- Successful rollout of the unified platform across 9 distinct markets.
- Measurable increase in order completion rates due to the simplified form UX.