Career
Timeline
Leading design for the Web Trading Terminal. Focused on complex financial interfaces, design systems, and improving trader workflows.
Roistat / Platrum
Designed analytics dashboards, virtual PBX systems, and internal enterprise tools (Wiki, Task Manager).
Borzo (Dostavista)
Global delivery platform. Worked on scaling the design system and multi-country rollouts.
Agencies & Freelance
Early years working with AS-Graphics, Infotech Group, and AdLand on branding and web production.
Education
Selected Cases
Playground
Experiments in generative design, small crypto tools, and visual explorations.
Ledger Wallet
Hero image concept for a hardware wallet interface.
Crypto Analytics
Dashboard for tracking crypto card wallet usage.
Hero Concept
Dark mode hero section exploration with bold typography.
DeFi Calculator
Staking pool calculator interface for DeFi protocols.
Recent writing
SaaS Discovery Needs Product Memory
SaaS discovery only compounds when teams keep product memory. Tie evidence to decisions, owners, and outcomes so learning survives roadmap churn.
Product Pages Are Decision Infrastructure
Ecommerce product pages are decision infrastructure, not templates. Map buyer uncertainty to evidence, manage data, measure decision quality.
Visibility Starts Before the Answer
Answer-engine visibility is not a keyword problem. It is an audience-evidence problem. Map decisions and proof first, then measure citations.