Career
Timeline
Leading design for the Web Trading Terminal. Focused on complex financial interfaces, design systems, and improving trader workflows.
Roistat / Platrum
Designed analytics dashboards, virtual PBX systems, and internal enterprise tools (Wiki, Task Manager).
Borzo (Dostavista)
Global delivery platform. Worked on scaling the design system and multi-country rollouts.
Agencies & Freelance
Early years working with AS-Graphics, Infotech Group, and AdLand on branding and web production.
Education
Selected Cases
Playground
Experiments in generative design, small crypto tools, and visual explorations.
Ledger Wallet
Hero image concept for a hardware wallet interface.
Crypto Analytics
Dashboard for tracking crypto card wallet usage.
Hero Concept
Dark mode hero section exploration with bold typography.
DeFi Calculator
Staking pool calculator interface for DeFi protocols.
Recent writing
Feature Adoption Needs Product Evidence, Not More Prompts
Feature adoption is not a messaging layer. Diagnose milestones, segments, and workflow bottlenecks before prompts—then make each intervention earn its place.
SaaS Pricing Pages Need Product Judgment
SaaS pricing pages expose product judgment. Audit segment fit, value metric, plan boundaries, proof, and billing clarity before polishing the surface.
SaaS Discovery Needs Product Memory
SaaS discovery only compounds when teams keep product memory. Tie evidence to decisions, owners, and outcomes so learning survives roadmap churn.