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Roistat Ecosystem

Role Product Designer
Company Roistat
Years 2019-2022
Impact ~20% lift in cross-product feature discovery. New B2B tools shipped ~30% faster on the shared design language.
Roistat Ecosystem

Context

Roistat began as a marketing-analytics platform and expanded into business-process tools (Platrum). I led the visual + interaction language that let separate apps feel like one product.

What I worked on

  1. Designed the Virtual PBX interface for managing call flows and agent performance.
  2. Created the UI for the Speech Analytics tool, visualizing call sentiment and keyword density.
  3. Developed the “Platrum” ecosystem tools: Wiki, Task Manager, and Org Charts.
  4. Standardized the visual language across the legacy analytics products and new tools.

Outcome

  • Created a consistent navigation framework that increased cross-product discovery.
  • The new form builders and landing page constructors improved user retention.